Arrive Fashionably on Time

I created this 360 Campaign concept for Dutch clothing retailer Open32. The challenge was to increase their social media presence. So we created a promotion offering a free trip to Paris just after Coronavirus restrictions were lifted (and a free outfit). Therefore, Arrive Fashionably on Time was born as there was no better moment to win a trip to Paris and a fashionable outfit.

The key visual was translated across DOOH, social media, and in-store collateral.